Anthony Morgan
Anthony Morgan
Entertainment, Built Through Growth, Vision & Execution
Anthony Morgan is a growth-minded entertainment executive whose career spans more than three decades across music, live events, television, production, artist development, and sponsorship, including 25 years of building businesses, platforms, productions, and opportunities across Africa.
His work has moved fluidly between the business engine of entertainment and the audience-facing experience of it, from artist development and major label leadership to theatre, television, live productions, branded entertainment, and youth-driven platforms across Africa and beyond.
What has consistently defined Anthony’s career is his ability to connect creativity, structure, audience, and commercial opportunity in ways that build not only moments, but platforms.

Anthony Morgan | Amplify Africa | info@amplifyafrica.com | Whatsapp: +27 82 921 4560 | www.amplifyafrica.com
Business Affairs
Entertainment
The Business Engine Behind the Industry
Anthony’s professional entry into entertainment was not through the stage or the spotlight, but through the financial, business, and structural engine behind the industry.
Before moving into artist development, label leadership, and large-scale entertainment ventures, he built his early foundation working within the business affairs side of entertainment, gaining firsthand exposure to how careers, brands, intellectual property, and long-term value are built behind the scenes.
Early in his career, Anthony worked in the financial and business management side of entertainment, contributing to the business affairs environment surrounding globally recognized figures including:

  • Lionel Richie
  • Sylvester Stallone
  • Babyface
  • L.A. Reid
That foundation gave him a deep understanding of the commercial architecture behind talent, brands, and intellectual property, a perspective that would become one of the defining strengths of his career.
Artist Development, Career Strategy & Major Label Leadership
The Trawick Company
Anthony later stepped into a more direct role in artist development, management, and growth strategy through The Trawick Company, where he contributed to the shaping and career development of artists including Brian McKnight and Robin Thicke.
That period helped sharpen Anthony’s reputation as an executive who understood not only talent and creativity, but how to build sustainable commercial opportunity around artists and entertainment brands.
VP of A&R — RCA/BMG Records, New York City
Anthony's blend of business sophistication and creative instinct propelled him into the executive ranks of the music industry, where he rose to become Vice President of Artist & Repertoire (A&R) at RCA/BMG Records in New York City. In that role, he was responsible for talent scouting, signing, artist development, production oversight, team leadership, and major project execution.
  • Managed a team of approximately 25 employees
  • Oversaw annual budgets of roughly $20 million
  • Led projects for Tyrese, SWV, Coko, and Cherokee
  • Collaborated with Pharrell, Wyclef Jean, David Foster, Rodney Jerkins, and Babyface
From USA to Africa:
A Turning Point & A Defining Mission
In 1997, Anthony’s first extended exposure to South Africa marked a major turning point in his career.
What began as an opportunity within entertainment quickly became something deeper: a recognition that Africa represented not only extraordinary cultural energy, but a chance to help build platforms, infrastructure, relationships, and long-term opportunity at scale.
Rather than simply operate from the outside, Anthony chose to build from within, a decision that would shape the next phase of his work across entertainment, youth development, and cross-market opportunity on the continent.
This decision to invest deeply in Africa, not as an outsider but as a builder, became the foundation for some of the most significant chapters of Anthony’s career, from landmark productions to youth empowerment and cross-market opportunity at scale.
Disney's The Lion King South Africa: A Landmark Entertainment Venture
One of the defining chapters of Anthony's career came through his collaboration with Lebo M, which led to the founding of Till Dawn Entertainment and one of the most important cultural productions in South African entertainment history: Disney's The Lion King South Africa. As Executive Creative Director, General Manager, and part of the founding leadership and execution team behind the venture, Anthony played a ke role in helping bring the production to life.
Securing The Walt Disney Company
Helped secure and negotiate with The Walt Disney Company to bring the theatrical production to South Africa.
R50 Million Telkom SA Sponsorship
Negotiated a landmark R50 million sponsorship with Telkom SA, one of the most significant entertainment sponsorship deals in South African history.
The Lyric Theatre at Montecasino
Helped facilitate the creation and building of the Lyric Theatre at Montecasino, which became the permanent home of the production.
750,000+ Tickets Sold
The show sold more than 750,000 tickets, breaking box office records and firmly establishing itself as a landmark moment in African live entertainment.
Anthony's involvement extended beyond the stage itself. He also contributed to the broader media and cultural ecosystem around the production, including the SABC 2 television series Maropeng: The Spirit of the Lion King, the The Lion King Opening Extravaganza television production, and the live cast recording associated with the South African run. Together, these projects positioned the production not simply as a theatre success, but as a broader cultural event with national and international significance.
Sony Music Africa, Television & Pan-African Entertainment
Anthony’s entertainment footprint across Africa continued to grow through both music and television.
As Executive Head of Department at Sony Music Africa’s Day 1 Entertainment division, he worked across artist management, sponsorship, branding, bookings, and growth strategy — including artist-focused and cross-market opportunities involving Toya Delazy, Anselmo Ralph, and Sony-linked partnerships across Southern Africa and Angola.
His entertainment work also extended into television and talent platforms, most notably as an on-air judge for Coca-Cola PopStars in South Africa, Kenya, Uganda, and Tanzania — helping shape talent-facing entertainment activity across multiple African markets.
These experiences deepened Anthony’s ability to operate across recorded music, television, talent discovery, sponsorship, and audience-facing entertainment ecosystems at a continental level.
Recorded Music
Artist management, bookings, and label strategy across African markets through Sony Music Africa's Day 1 Entertainment division.
Television
On-Air Judge for Coca-Cola Popstars across South Africa, Kenya, Tanzania, and Uganda, shaping entertainment at a continental scale.
Cross-Market Ventures
Facilitating joint ventures and cross-market opportunities, including the LS Republicano Angola and Sony Music Portugal partnership.
Live Events, Concerts & Branded Entertainment
Anthony’s entertainment work has spanned everything from bespoke, invite-only VIP experiences to large-scale concert, brand, and audience-driven entertainment environments.
Through his ventures and platforms, he has helped bridge artists, brands, audiences, sponsors, and cultural moments through live events, tours, activations, and entertainment-led campaigns.
Across this work, Anthony has contributed to entertainment-led experiences connected to names such as Dave Chappelle, Busiswa, R. Kelly, Trey Songz, James Ingram, Johnny Gill, Lady Zamar, and others, while also supporting projects involving major brands including Samsung, Unitel, MTN, MTV Base, AB InBev/Corona, Reebok, Edcon, Nestlé, and Nando’s.
One of the clearest examples of Anthony’s ability to operate at the intersection of entertainment, brand strategy, and commercial execution was the Samsung x Anselmo Ralph x Unitel Angola collaboration — a culturally resonant campaign that helped drive the sale of approximately 600,000 devices in Angola.
From intimate rooms to major platforms, Anthony understands how to build experiences that land.
MineShift
MineShift
Curated Experience Opening of the Mining Indaba - Cape Town
MineShift reflects Anthony Morgan’s ability to shape elevated, concept-led experiences beyond traditional entertainment formats.
Developed around the opening energy of Mining Indaba in Cape Town, MineShift was designed as a premium networking and cultural environment positioned at the intersection of mining, luxury, African creativity, conversation, and future-facing experience design.
Key Elements
  • 250 invited mining CEOs, executives, and stakeholders
  • Partners: Anglo American, De Beers, Brink’s
  • Keynote participation from Minister Gwede Mantashe
  • Luxury networking, jewellery manufacturing, AI-designed jewellery, storytelling, and immersive curation
Not just an event, but a room with meaning, design, and strategic energy.
Youth Empowerment
Skills Development
Industry Building
AMPED
Youth Empowerment Programme
Anthony's legacy in entertainment is also defined by his commitment to the next generation. Recognizing the need to create not only stars and productions, but also systems that develop talent, confidence, and opportunity, he founded the AMPED Youth Empowerment Programme unknown link), one of South Africa's most dynamic youth development platforms. Built at the intersection of entertainment, media, entrepreneurship, leadership, and future-facing skills, AMPED reflects Anthony's long-standing belief that creativity can be a gateway to both self-expression and economic mobility.
25,000+ Young People
Reached across more than 200 high schools, exposing students to pathways connected to entertainment, innovation, entrepreneurship, and emerging industries.
Future-Facing Skills
Incorporated elements of AI, robotics, 4IR awareness, entrepreneurship, media, and leadership, showing Anthony's ability to evolve with the times.
Core Mission
Rooted in one consistent principle: building people, platforms, and possibility through creativity and opportunity.
What ANTHONY Is Building
From Amped to Amplify Intelligence
Anthony’s entertainment story continues to be defined by his commitment to the next generation.
Amplify Intelligence builds on the success of our AMPED Youth Entertainment & Media Program, which has grown our membership to over 25,000 youth and 200 High schools.
As the needs of young people continued to evolve, so did the platform. AMPED grew into Amplify Intelligence in response to a growing demand for practical training, future-ready skills, and meaningful economic opportunity.
Built around emerging technologies and AI, the platform delivers practical training, real-world exposure, and future-ready skills applicable to various sectors including agriculture, mining, media and other industries, through bootcamps, mentorship, festivals, and hands-on experiences.
We’re preparing youth to thrive in the AI-powered economy.
Youth &
Future Skills
Training young people in AI, emerging technologies, creativity, and innovation.
Business & Workforce Readiness
Helping entrepreneurs, teams, and organizations prepare for the future of work.
Community Innovation
Building practical, accessible pathways for underserved communities to participate in the digital economy.
Amplify Intelligence is where culture, technology, and opportunity meet.
What ANTHONY Is Building
Amplify Africa:
The Platform for Growth & Opportunity
Today, Anthony Morgan continues to operate at the intersection of entertainment and business, through Amplify Africa, the broader platform that now houses multiple divisions aligned with the evolution of his career and mission.
1
Amplify Media & Entertainment
A new Entertainment Tech Continues to develop and support entertainment, cultural, and audience-facing opportunities.
2
Amplify Intelligence
Focuses on training, future-skills development, and innovation-led empowerment.
3
Amplify Ventures
Works across broader strategic growth, investment, and business-building initiatives across Africa.
Together, these platforms represent not a departure from entertainment, but the natural expansion of a career built on one consistent principle: growth through creativity, culture, opportunity, and execution.
Anthony Morgan's career is ultimately not just a story of working with artists, productions, and brands. It is the story of someone who has helped build talent, infrastructure, experiences, systems, and opportunity, from Hollywood and New York to Johannesburg, Angola, and beyond. He remains driven by a clear belief that entertainment is not just performance. It is industry, influence, identity, access, and possibility. And for more than three decades, Anthony Morgan has worked at the center of that reality, helping shape culture while building the platforms that allow it to thrive.
Still Building
Anthony Morgan’s career has never been defined by a single lane.
From music, artist development, television, and live events to youth empowerment, platform-building, and future-facing initiatives, his work has consistently centered on the same core instinct:
Growth, Execution, Audience, and Opportunity.
Today, Anthony remains actively engaged across entertainment, live experiences, media, youth development, and emerging platform creation — bringing together creativity, business, and strategic execution in ways that continue to evolve with the times.

Available for select collaborations, partnerships, advisory, live event, and platform-building opportunities.